Whether you’re new to business or whether you’ve been in the game a while but you’re new to digital, there are several ways to build a strong social media strategy that delivers results.
First things first, you need to figure out what your brand’s message is going to be and how best to get that across. Are you going to be posting memes to get people’s attention, do you want to connect with your customers or are you just interested in informing people of your latest products? Once you’re certain about how you want to appear, then you can start with building the right audience and curating the right content.
Next, there is no easy method in getting yourself a large audience. Audience building takes time and quality content, as you know from your personal social media use, you only follow accounts that interest or amuse you, and the same goes for your customers. You’ll need to create interesting, regular content to keep your follower count growing. You might now be thinking, wow, that’s going to take up a lot of time. And you’d be right, but luckily there are a number of great applications out there that can take the stress out of scheduling and posting content and this is one aspect of social media management that we can help with.
Once you know how you want to sound and you have some content going out that is attracting attention, you’ll need to measure how you’re doing so you know what content works best for you. Setting aside time to work on your SEO, tracking followers and seeing what posts got the most engagements are all part of building brand awareness. The quicker you understand how your audience works, the quicker you’ll see growth.
Ignyte Creative is the Social Media Management aspect of Ignyte Ltd, we’re here to help you, so if you want help starting your social media journey, drop us a line.