Earlier this year, Facebook, perhaps the world’s most famous and well used social media platforms announced it was making changes to the way the news feed works. As these changes start to take shape, those of you running company pages might see a few changes in the amount of reach your posts are achieving.
It has been cited by various reports that users are likely to spend less time on Facebook as a result of these changes, but in time, there should be less promotional material from people selling falsehoods. Which, as you’ll know from recent elections, has been a bit of a problem of late. So, if the news feed is going to change, how are you going to keep your customers informed? Well, here are a few suggestions.
Firstly, continue posting quality content, especially that which is likely to garner responses. The new newsfeed is built to allow something called ‘meaningful interaction.’ Interaction means comments and lots of them. Pages that prompt conversation will find that they won’t be as affected by the changes and are more likely to be seen by a larger group of people if posts are being commented on and shared. However, this doesn’t mean you can start click baiting. No one likes a click baiter. So don’t do it. Plus, spamming and using click bait doesn’t count as being meaningful, so use it and lose your place in the newsfeed.
Secondly, make sure you have an ad budget. Organic reach was in decline before these new changes were implemented, so even if you were hoping that social media would provide free advertising for you, you are going to have to carve some pennies out for a Facebook advert or two. Sorry.
Ignyte Creative can help tackle the difficulties of managing your company on social media, for more hints and tips, or to find out more about how we can help with running your Facebook or other social platforms, get in touch with our team.