Instagram is one of the most popular social media platforms with around 60 million photos shared daily. With recent updates to the app allowing sponsored content, the addition of links in stories and the use of hashtags it’s a great way to promote yourself, but is it right for you?
The first thing to remember is that Instagram is more than just pretty pictures, though this certainly helps. The platform was initially designed to allow people to meet each other and build relationships. It is ideal for those looking for others who share the same interests, which is what makes it good for brands wanting to find new customers, particularly if you have products that are easily photographed or you are able to create great eye catching graphics.
If you’re not on Instagram, you might want to sit down and have a think about whether or not it is the right social media platform for you. The first thing you need to do is to come up with a good Instagram strategy – it’s important to see what is already on the app that is related to your industry, don’t just jump straight in and start posting. You will also need to take a look at what hashtags are relevant to your industry and how you can use them to see what your audience is talking about.
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