Whether you’ve been tasked with running your company’s social media or you’re considering taking the plunge and want to know more, there is no need to be overwhelmed. Yes, social networking can be a scary thing to implement into your routine, but getting a strategy together can be relatively simple.
Firstly, what is a social media strategy?
Simply, your social strategy involves showing how your company can achieve its business objectives on the internet. Most strategies will include plans to increase traffic and build an audience, which are both the basic goals, but, here are a few way that you can get to your goals.
- To get the best impact, make sure you have a plan for paid, earned and owned aspects of social media.
- Make sure you or your team know who will be working on what and when so your brand can have a distinct voice.
- Set yourself an editorial calendar so you have your content ready to go out.
- Keep an eye on your engagement and conversion rates before overhauling and starting out properly.
- See what your competitors are doing and how it works for them.
- Make sure you have a brand voice and your purpose
- Save time by planning posts and scheduling them ready in a bulk template
Need any more tips? Speak to our team to see how we can help you with your social media management.
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