Facebook Dynamic Creative is a new feature being rolled out that can be used by advertisers to help deliver creatives, it makes creating multiple versions of the same ad much more efficient. It gets rid of how tedious running ad campaigns on Facebook has always been. This new feature makes the creation of ads more automatic.
Now that Facebook is changing its alogorithm, businesses are going to have to seriously start thinking more about advertising and sponsored posts to be seen on their customer’s timelines, so this feature couldn’t have come at a better time.
Before, advertisers would have to create three or four different ads and then leave it up to Facebook to see which would work best for them. Now with Facebook Dynamic Creative, advertisers can put in all the info they need and Facebook will send the copies of the ads to smaller groups of your target audience that it thinks will work best with each group. The feature accepts images and videos as well as text and matches them up until it finds the combination that works best on your target audience. The ads you create can be used for all sorts of projects, just make sure you tell Facebook what your objective is and turn on the Dynamic Creative feature at the ad set level.
According to Facebook, this new feature can help find the best performing combinations of creative components and drive performance. It has already found to have reduced the cost per install by some companies and let’s be honest, having Facebook do most of the work for you leaves you more time to focus on your business which is never a bad thing!