This is a question that is surprisingly banded about a lot. For anyone working in marketing, analytics are important, tracking your metrics in regards to your advertising, digital presence or even where you sit in the stock market is something all companies should be doing.
Twitter is no different. Twitter very helpfully allows you to analyse the results of your own tweets, letting you into valuable insights and giving you the tools to refine your strategy and maxamise your return on investment.
Your actions on Twitter, along with the people who follow and engage with you are all stored under Twitter’s analytics tools that allow you to analyse your data and measure your reach so you can check what works and what resources you need to improve your Twitter presence.
The analytics available on Twitter show you about your audiences, you can easily find out where they are, who they are and what their interests are to help you target your content more effectively. They also provide engagement numbers for every single post, so you can see what is getting the most positive response, it’ll also help you understand what time is best to post and even, if any ads or promoted tweets are working.
This allows you to check how effective your strategy is without having to shell out on expensive web analytic tools. The only real problem you might have is having the time to dedicate to analysing this data and implementing any changes you need to. That is where we come in, Ignyte Creative are perfectly placed to check these metrics and amend the content as needed. Get in touch to find out how we can help increase your Twitter presence.