A guide to live streaming on social media

With the lockdown continuing into May many event organisers are coming up with new ways to connect with those that they expected to come along to their fairs, festivals and other events. One way to do this is to take your event online through live streaming – but how does that work?

Social media is a great way to engage with your customers, clients and followers and with the number of options when it comes to live streaming, this is a dynamic way to help you get your message out and allow your followers to get involved. Plus, you get instant feedback, you can keep it simple – unlike when you create video content and most importantly, you can skip the algorithm. All the big platforms prioritise live content on their newsfeeds and some of them even notify your followers that you’re going live, whether they showed any interest in watching your content or not. Because they’re prioritised, you can get up to six times more interactions over pre-recorded video content. That’s loads!

So, how does it work?

Facebook

Using a mobile device:

  • Log into your business account
  • Go to create a new post
  • Click Go Live
  • At this point, you can write a short description of your video and select your desired audience by clicking on the three dots in the top right corner.
  • Click the button saying “Start Live Video”

Using your computer:

  • Log into your account
  • Head to the create post box and tap the three dots
  • Select the live video option
  • Click camera to use a built in webcam or connect if you want to use an external camera
  • Select where your video will appear and choose a title and description if you like.
  • Click the go live button

And there you are, you are live! Once you’re done, the post will save to your profile or page.

Instagram

Just a quick aside – at the moment, you can only go live on Instagram using the mobile app.

  • Log into your account
  • On the main timeline screen, click the camera icon in the top left corner of the screen
  • Swipe through the options to access the Instagram Live Screen
  • Tap Go Live

Once you’ve finished your live stream, you’ll be given the option to share your stream to your story for your follows to watch later and you can then in turn, add it to your profile using the highlights.

Twitter

Yes, you can go live on Twitter too! Plus, because you’re sharing live video, you’ll stand out from the rest of the content.

  • Log into your account
  • Tap the camera icon in the post section
  • Tap live – you have the option to just stream audio at this point.
  • You’ll have an option to add descriptions, locations and invite guests to join in with the live stream.
  • Click Go Live

Once you’re done, you can share from the beginning to tweet the video in full and of course, it will sit in your media section on your profile.

YouTube

To go live on YouTube, you need to have at least 1,000 subscribers, but if you’re at that level, you can get going straight away. Any stream that is under 12 hours is then automatically added to your YouTube channel.

There are a few different ways that you can do this depending on what device you’re using, so check out the steps below.

Using a webcam (built in or external)

  • Log in
  • Tap the video camera icon that can be found in the upper right corner
  • Choose go live
  • When prompted select webcam
  • Add the title, description and check your privacy settings, click save.
  • Click Go Live.

Using an Apple device

  • Open the YouTube app
  • Tap the video camera icon
  • Select Go Live
  • Add title etc and click next
  • Select Go Live.

Using an Android device

  • Open your app
  • Tap the video camera icon
  • Choose Go Live
  • Tap the camera icon to record with your camera or the phone icon to stream your screen.
  • Add the title and choose your privacy settings and choose next
  • Click go live

Are you planning to take your events or workshops online? Let us know! You can get in touch with us on Facebook, Twitter and Linkedin or by clicking our contact page.