Join in with UK Tourism’s biggest festival – online!

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Here at Ignyte, we spend a lot of time working with the tourism industry, many of our clients are DMOs or Destination Management Organisations and with the current situation regarding the pandemic, you can imagine that this is a difficult time for many of those clients. Several of them have had to change the way that they work, including taking their services online, which is exactly what is happening on Friday, 15th May.

Two regional British tourism boards, Visit Exmoor and Visit Somerset, are teaming up to host one of the biggest virtual tourism festivals in the UK as part of ongoing celebrations for Somerset Day. This is the first time that either organisation will host a virtual tourism festival that will include music, culture, food, drinks and hiking via Zoom and live streaming over Facebook.

This virtual tourism experience will showcase the best of the county and will take place on Friday, 15th May from 3pm. The festival aims to showcase why the region is such a special place to visit, offering an insight into its vibrant culinary scene and why it remains a must-visit destination for UK travellers once lockdown restrictions are lifted.

Speaking about the event, Emma Thomasson, Director of Strategy and Operations at Visit Exmoor, said: “We are delighted that Exmoor is taking part in the Somerset and Exmoor Livestream Festival. The line-up features some amazing businesses and profiles the beautiful areas on Exmoor and across Somerset.  We want to thank visitors for not coming to Exmoor at this time and this festival is the perfect way to do this.  We are bringing a little bit of Exmoor to our audience in their homes and we look forward to welcoming visitors back to the area when it is safe to do so.”

Several of the region’s biggest producers and tourist attractions will be taking part in the Festival, with Thatchers Cider opening proceedings at 3pm with a tour of their orchards and a special cider experience.

John Turner, CEO of Visit Somerset, said: “We are really excited to be co-hosting the Somerset Day Virtual Festival – the first of its kind. The line-up looks fantastic and for the County of festivals, it is a great way to remind people what we have to offer so that we are right up there at the top of the list for visits when the time is right. We can’t welcome people in person yet, but we can whet their appetites as we share some of what makes this area so special.”

You can stream the event on Visit Somerset’s Facebook page here: –