Recently, the social media team were asked to create a business page on Linkedin for one of our clients. Linkedin is often overlooked by brands and businesses because it focusses on B2B connections rather than linking you directly with your customers. That doesn’t mean that it is unimportant though and as we’re setting up a new page on Linkedin and as we manage a couple of pages, both company and personal, for our social media clients, we thought we’d put together a few tips to help you build a Linkedin profile that will work for you.
First things first, you need to understand the differences between Linkedin and other social media platforms. Where on Twitter your about section is one tiny sentence that you want to be short and snappy, on Linkedin, your about section is your key selling point, so you will need to invest a little bit more time into creating the perfect profile. If you put the work in though, you’ll find that it is a great tool for getting business contacts which ultimately will be beneficial for you and your company.
Step 1 – Your profile picture
No drunk photos of you at your cousin’s wedding, no funny faces or ironic peace signs. Your Linkedin profile picture needs to be a professional-looking headshot. Apparently having a profile picture helps increase your visibility – you’re 11 times more likely to be viewed in fact. So, this is pretty important.
Step 2 – Your headline
This is a 120 character slot that sits under your name. This is what defines your job role and your skill-set. It needs to be readable, understandable and uses keywords that will help other people in your industry easily find you. However, don’t make it too generic, personality is important too!
Step 3 – Your summery/ experiences
This part of your profile is like your CV. You have much more opportunity here to go as in-depth as you like, there is space to fill in relevant industry experience and you can upload documents such as pdfs and YouTube videos.
Step 4 – Everything else
Your Linkedin profile gives you the chance to add any courses you’ve taken, certifications you’ve achieved and any other experience you might have, like volunteering.
If you utilise all these sections and then gain a few recommendations from other Linkedin friends you’ll find your profile will be gaining attention in no time!