Utilising your social media during the lockdown

With the UK on lockdown businesses of all sizes are finding it difficult to predict their next move and many of us are unsure of how we should be behaving from a marketing point of view. With everything that is going on, it’s likely that you’ll be thinking of cutting back on your outgoing costs which could mean you sacrificing your social media presence, but actually, this is the perfect time to focus on your social media content.

Obviously, this isn’t going to work for everyone, we’re all having to think about finances and where best to focus our energies, but if you are in a position to work on your social media presence during the lockdown, here are a few reasons why you should:

  1. Literally everyone is on social media right now
    With the amount of free time people have now with being quarantined or working from home, there are a lot more people using social media than there usually would be at this time of day. Plus for a lot of people, it is the only way they can socialise and talk to their friends and family for the time being, so if you can, get your brand message out there, you’ll be targeting a lot more people than usual and its unlikely you’ll have such a large audience in the future.
  2. It’s a great way to communicate with your customers
    With the amount of uncertainty right now and the ever-changing information, social media is a fast, reactive way to get your latest news and updates across to your customers. Will orders take longer, are you running different service, is your opening times changing? These are all things your customers will need to know and you can easily update them using your social accounts.
  3. It’s a wise use of your free time
    Ok, so spending your days searching for cat memes might not be the most productive thing in the world, but if you have a bit of free time spend it on your social media accounts, you can tidy up your hashtags, sort out your SEO or just see what your customers and competitors are up to so you can up your game. Plus, while you’re in lockdown, it’s a great time to experiment and see how different content performs, whether it works or not, you’ll have at least come up with some ideas for future promotions.

Above all else, make sure if you are using social media for promotion or anything else that the message you are sending is in line with the current government guidelines and that you are encouraging people to stay safe. On that note, stay in, wash your hands and if you need any help or advice, you can drop us a line here.