Instagram is working on a new app dedicated to shopping that will let users browse collections of goods from shops they follow and purchase them directly in the app.
More than 25 million businesses already have Instagram accounts and 2 million of them are advertisers, four in five Instagram users follow at least one business, so creating a standalone app would allow the company to provide a dedicated home for an increasingly popular activity on Instagram while also expanding opportunities for revenue.
This is a follow up from their shopping feature that rolled out earlier this year allowing companies to tag individual products and users to shop from the photograph. Watch this space for an official announcement for the new app, if you’re a business using Instagram, would this new development help you? If you want some tips on how to run an Instagram account for your business, get in touch. Or take a look at our social media page to see what we can offer you.